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In the Winter of 2022,  The Loppet needed help envisioning,
building, and realizing a brand refresh for their 20th Anniversary.
The Loppet is an organization that encourages people of all ages
to explore outdoor adventures through their programs. They also
hold competitive skiing and biking events.

The brand refresh includes a brand toolkit containing a primary
and accompanying secondary logo, color palette, typographic
guidance, and more. Project kickoff took place on November 7th
and wrapped mid January 2023. 

Designed through Juxtaposition arts Graphic studio
Lead Collaborating Designers: Ethan N., Essence E. and George E.

January 2023

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