TRAIL MIX’D

^{Trail Mix’d is a series meant to launch on Target’s Youtube
platforms. Created for Gen Z consumers who don’t identify
as loyal Target shoppers, Trail mix’d is a conversational series
that highlights diverse interpersonal relationships. Our series
is meant to inspire personal expression and growth showing
viewers how  to live life with joy and ease through moments
of change.}

^{I oversaw branding and motion design for Trail Mix’d. Target’s
prominent and already exhisting helvetica is heavily familarized
with their target audiances and loyal consumers. I created a
modified version of Target’s helvetica, utilizing the punctuation
within Trail Mix’d.  I extended branding to secondary
marketing/motion adds and promotional peices.}

^{Director - Michelle Intoccia} 

^{Producer - Jessica Zerby}

^{Stylist - Carly Lietze} 

^{Graphic and motion Design - Taylan De Johnette}

^{Editor - Cassie navarro}

^{Strategist - Katie Chua and Ligia Guerrero} 

^{DP - Joel Weber, Rikshaw films} 

^{Camera assistant - Kieth Moeching} 

^{Sound and Color technician - Nick Wright, Micheal Sandness}