In the Summer of 2019 I had a short run as a digital
Designer for The Brand Design Lab. The Brand
Design Lab is responsible for the branding and
identity of over 25 brands across categories including home goods, apparel, food and household essentials. I shadowed/worked on the development of several
Target brands set to launch in late 2020. I oversaw branding, Identity systems and logo development.
A high-tech Fabric to be launched alongside Targets
Top-selling home good brands such as Threshold and
Project 62. I oversaw the creation of an icon that could
function alonside the brands logotype.
Trail Mix’d is a series meant to launch on Target’s Youtube platforms. Created for Gen Z consumers who don’t identify as loyal Target shoppers, Trail mix’d is a conversational series that highlights diverse interpersonal relationships. Our series is meant to inspire personal expression and growth showing viewers how to live life with joy and ease through moments of change.
I oversaw branding and motion design for Trail Mix’d. Target’s prominent and already exhisting helvetica is heavily familarized with their target audiances and loyal consumers. I created a modified version of Target’s helvetica, utilizing the punctuation within Trail Mix’d. I extended branding to secondary marketing/motion adds and promotional peices.
Director - Michelle Intoccia
Producer - Jessica Zerby
Stylist - Carly Lietze
Graphic and motion Design - Taylan De Johnette
Editor - Cassie navarro
Strategist - Katie Chua and Ligia Guerrero
DP - Joel Weber, Rikshaw films
Camera assistant - Kieth Moeching
Sound and Color technician - Nick Wright, Micheal Sandness