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In the Summer of 2019 I had a short run as a digital
Designer for The Brand Design Lab.
The Brand
Design Lab is responsible for the branding and
identity of over 25 brands across categories including
home goods, apparel, food and household essentials.

I shadowed/worked on the development of several
Target brands set to launch in late 2020. I oversaw
branding, Identity systems and logo development.


A high-tech Fabric to be launched alongside Targets
Top-selling home good brands such as Threshold and
Project 62. I oversaw the creation of an icon that could
function alonside the brands logotype.


Trail Mix’d is a series meant to launch on Target’s
Youtube platforms. Created for Gen Z consumers
who don’t identify as loyal Target shoppers, Trail
mix’d is a conversational series that highlights diverse
interpersonal relationships. Our series is meant to inspire

personal expression and growth showing viewers how
to live life with joy and ease through moments of change.


I oversaw branding and motion design for Trail Mix’d.
Target’s prominent and already exhisting helvetica is
heavily familarized with their target audiances and
loyal consumers. I created a modified version of Target’s
helvetica, utilizing the punctuation within Trail Mix’d.  

I extended branding to secondary marketing/motion adds
and promotional peices.


Director - Michelle Intoccia 

Producer - Jessica Zerby

Stylist - Carly Lietze 

Graphic and motion Design - Taylan De Johnette

Editor - Cassie navarro

Strategist - Katie Chua and Ligia Guerrero 

DP - Joel Weber, Rikshaw films 

Camera assistant - Kieth Moeching 

Sound and Color technician - Nick Wright, Micheal Sandness

©Taylan De Johnette. All Rights Reserved